01 / PURPOSE
Business for Peace: What is business really for?
Rethinking purpose beyond profit alone.
Especially relevant for
Business leaders, founders, business schools, and conferences exploring the role of business in society.
Business helps shape everyday life through products, services, work, and relationships. This talk explores what changes when we understand its purpose as contributing to the conditions in which people can flourish.
Drawing on Tilman’s doctoral research, it introduces an understanding of peace that reaches beyond the absence of war, while recognising the role of profitability in sustaining a contribution.